STRATEGIC BRAND DEVELOPMENT
LIMITED
MARKETING AND PRODUCT
DEVELOPMENT CONSULTANTCY AND MARKET RESEARCH
CONNAUGHT HOUSE, CONNAUGHT
ROAD, ATTLEBOROUGH, NORFOLK NR17 2BN, UK
GU84@DIAL.PIPEX.COM
TEL. +44 1953 45 33 99 FAX. +44 1953 45 33 99
Since 1981, Strategic Brand Development has
provided market analysis, consumer and trade research, marketing strategy
development, product concept development, packaging and brochure
design services to consumer products and services businesses, in particular
to the British and European Travel Trade. And, for tour operators
SBD has also created or redeveloped travel products, sourced and contracted
suppliers and, more recently, for owners of accommodations and tour operations,
has performed a valuable role as a Web Site host, presenting properties
and services on the Internet.
PLEASE BRIEF
US AND ASK US TO MAKE DETAILED PROPOSALS AND QUOTATIONS FOR WORK IN OUR
SPECIALISED FIELDS OF ACTIVITY.
MARKET ANALYSIS
AND CONSUMER RESEARCH
At a macro level, Strategic Brand Development
carries out pan-European Market Studies into consumer and market trends
for consumer services and products organisations and for local, national
and European government departments. (In the past, SBD's staff have authored
market studies which have been published by Frost and Sullivan, the renowned
source of published market data)
At a local and European level, SBD
is a skilled practitioner in Quantitative and Qualitative Research among
Consumer, Business and Opinion Leader audiences. Studies have recently
been completed for Cresta Holidays - the leading European City Breaks operator,
business travel for a major world wide hotel group and for two operators
specializing in self-catering holidays in the UK and France.
PRODUCT PACKAGING AND
GRAPHIC DESIGN
SBD is a front runner in product packaging and
brochure design. Recent projects have included the development and launch
of a range of canned pure fruit juices, the redevelopment of a brewer's
complete product range, the development from scratch of a European City
Breaks programme and overhaul of a holiday company's corporate identity
as well as its full range of programmes.
The design and maintenance of web
sites that sell strongly but are simple enough to download quickly onto
a viewer's home PC is a speciality.
CORPORATE IDENTITY
DEVELOPMENT
SBD has developed corporate identities for Colman
Foods, Blakes and Sunrise Holidays, Holgran (a division of RHM Foods).
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